The Burleson Buzz Media Kit
Info on opportunities to advertise in The Burleson Buzz online newsletter
Why Sponsor The Burleson Buzz?
Direct Access to Local Consumers: The Burleson Buzz’s audience is highly localized, allowing your brand to reach residents in and around Burleson where they’re most engaged.
Strong Community Presence: As Burleson’s go-to news source, The Burleson Buzz has established trust and rapport with the community.
High Engagement Rates: Readers and social-media followers actively participate in polls, discussions and updates, with demonstrated interest in local businesses.
Flexible and Affordable Options: From social media posts to newsletter ads, there’s a range of options that fit small business budgets.
About The Burleson Buzz
The Burleson Buzz is Burleson’s dedicated source for timely, relevant local news.
Covering sports, city council and other local government, community events, organizations and people, The Buzz reaches a highly engaged audience that looks to it for reliable updates and local insights.
Founded in April 2023, The Buzz has become a trusted voice in the community, currently publishing weekly sports recaps, monthly features and regular local-government coverage with photos and live updates on social media.
The Mission of The Burleson Buzz is to connect the community in and around Burleson with timely, relevant information through quality, community-focused journalism.
Audience Overview
Location: Burleson, Texas, and surrounding areas
Primary Demographic: Adults 65+ and readers across a range of age groups—especially 25-54—with a strong interest in local news, sports and community updates
Reach: Over 720 subscribers with over 30 paid subscribers and over 1,600 followers across Facebook, Instagram and X (Twitter)
Audience Metrics
Website and Social Media Reach:
6,544 average-monthly site views
Facebook Reach: 19,400 accounts, over 900 interactions, over 1,000 link clicks
Newsletter and Article Engagement
Open Rate: 53%
Click-Through Rate: 2%
Advertising Opportunities:
Sponsored Content
Sponsored Article | $300
Have an article about your business written and published in The Burleson Buzz and shared on The Burleson Buzz social media pages and featured in every newsletter The Burleson Buzz publishes for 30 days
Sponsored Social-Media Post | $50
“Thank you” posts for business sponsor (e.g., “Thank you, [Your Business] for supporting local journalism by sponsoring The Burleson Buzz!”)
Newsletter Advertising Plans
Premium Plan | $300
Run an ad for your business in every newsletter and above the paywall of every article The Burleson Buzz publishes (minimum of four newsletters and five articles) and on The Burleson Buzz social media pages for 30 days
Paywall falls off article after maximum of seven days
The ad must be a PNG or JPG image at least 600 x 600 px with a maximum aspect ratio of 1:1
Standard Plan | $200
Run an ad for your business in every newsletter and below the paywall of every article The Burleson Buzz publishes (minimum of four newsletters and five articles) and on The Burleson Buzz social media pages for 30 days
Paywall falls off article after maximum of seven days
The ad must be a PNG or JPG image at least 600 x 600 px with a maximum aspect ratio of 1:1
Sponsor The Player of The Game
Sponsored “Player of The Game” Poll on social media | $75
Ex. “Vote for the [Your Business] Player of the Game”
Reach: Test gained 4,000+ impressions and 600+ clicks
Contact Information
For inquiries, rate negotiations or additional information, please reach out to:
Cody O’Brien
TheBurlesonBuzz@gmail.com
817-996-4904